An indispensable attribute of any modern sporting event are tents with fast food, drinks and souvenirs for spectators. Archaeologists argue that the same system of trade was practiced and thousands of years ago – in the days of Ancient Rome.
Gladiatorial competitions in Ancient Rome were something like today’s competitions of athletes. Of course, the manners in those days were somewhat tougher: gladiators could die during the battle, but this was extremely rare – the soldiers were protected, and by popularity they could be similar to the current football stars. To the competitions, which caused the increased spectator interest, included also races on chariots, competitions in speed, dexterity and force. And although the most famous arenas for such kind of entertainment were in Rome, the largest number was located in the city of Carnunt, which was not far from modern Vienna. Originally it was only a Roman military camp, but by the 3rd century AD. Carnunt expanded to a huge metropolis. The settlement became known to its school of gladiators and numerous amphitheatres, the remains of which were discovered in 2011.
But until now, most of the city remains unscreened, and every now and then scientists make new and amazing discoveries. One of the last is the traces of numerous shops selling food near amphitheaters and arenas. The remnants of baking ovens and grooves say that food was cooked here a long time ago, where, probably, the drinks were kept cool. Nearby there are traces of shops, where souvenir amphoras with images of gladiators were sold.
Apparently, in the times of Ancient Rome, as in our days, around business events, a business was created to sell a large quantity of goods “on the go.”